Variable Data Printing
Variable data printing takes personalisation to new levels of style and sophistication. Variable data printing uses different text and images to produce individually personalised documents, which can be used to create unique messages appropriate for individual customers.more

Image Personalisation
At Prime Group our unique image personalisation service quite literally puts a smile on the face of your customers.

The era of the mass mailer is over and companies that fail to embrace image personalisation will be stuck in the slow lane of marketing where their message will end up in the bin and left un-read; and with increasing financial pressures for marketing budgets to work harder being able to truly engage with your customers will yield dividends.
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Cross Media Marketing

With cross media marketing you can take advantage of both online and offline marketing media to build unique and dynamic marketing campaigns.

Not so long ago the main choice marketers faced was whether to spend money on advertising, on mailers or on brochures. The message was the same no matter whom it was sent to and the only real opportunity to target an audience was by postcode area.

Before the advent of electronic media it was a very static world and today everything has changed; markets have fragmented and customers can be reached in so many different ways.

With cross media marketing you can accurately target customers across a wide range of communication methods; whether this is electronically, utilising websites, blogs, e-mail and SMS messaging, or with printed material using the latest technology to create personalised mailers, brochures or special offers.

The result? A comprehensive campaign that has the power to reach customers in ways that they want to be contacted with a message that is relevant to them.

With cross media marketing your customers will receive your messages in a variety of complementary formats that work together to deliver campaigns that really hit the mark.

At Prime Group we can handle every aspect of cross media marketing campaigns and we can work with as many elements as you require. The key to the success of such campaigns is your database and we would work with you to develop a consistent message that is communicated across the various platforms.

Cross media marketing signals the end of the shotgun approach to marketing and introduces personalised campaigns that are pin-point accurate in getting the message to the customer.

Imagine the scene: a mobile phone bleeps to alert the recipient that a message has arrived. They open the message and read your information that also guides them to a personal URL – a specially developed micro site that is tailored to their needs and interests. The following day a personalised brochure drops through their door inviting them to sample the product or service and a personalised e-mail is sent with details of how to take up the offer. The customer responds.

Not only will you see the increase in sales from such carefully coordinated campaigns, but you will be able to track exactly how the customer responds to the various elements and feed the results into planning the next campaign so that it can yield even higher conversion rates.

Since you’ve spent so much time looking at our website it would be a shame to leave it there - go on give Jon Tolley a call, he's the expert on this section - 01623 499949, alternatively use our enquiry form